2stations

This is an amazing video of a BBC augmented reality project called “Band in your hand“. It is apparently real and actually worked. There`s a blog post from the BBC Radio Labs with some links to other augmented reality demos and projects.

It`s easy to see a version with a football angle, but turn it around so the people who actually do attend get something special. Imagine you are lucky enough to get to Moscow to see the 2008 final on Wednesday 21st. When you get your ticket and travel documents you hold up a special UEFA flyer to your webcam and get a neat and exclusive intro film from whatever team you support and Mr Putin (why not, it`s fantasy time).

Clubs could do it for season ticket holders. The FA`s could of course do it for people who don`t get tickets to sold out internationals and cup finals.

And no doubt kids will be demanding this kind of thing for their birthday party invites in a couple of years.