So there I am watching Manchester United play Barca in the Champions League semi final. It’s half time and the ads roll. Ford have done a good job lately, changed the emphasis in their CL ads, they are more fun and focus on people rather than stars. Then the new Nike ad starts.
I think it’s [...] Read more »
Entries Tagged as 'Business'
Immersive Nike Ad - taking it to the next level
May 19th, 2008 · No Comments
Tags: Business · User Experience
Tip to the airlines - think about the traveling fan.
May 5th, 2008 · No Comments
I imagine there is an awful lot of business generated by fans traveling to see their team play. Event companies specialise in this and it´s a growing segment. The experience can be huge, there is the travel itself, usually meeting some other like minded fans, the whole matchday event and the travel home again in [...] Read more »
Tags: Business · User Experience
The experience of sport is changing.
May 3rd, 2008 · No Comments
“The way we experience and consume sport will change more radically over the next ten years than it has done in the previous fifty”.
Someone said that recently and it´s inspired me to start this blog. I tried to start it in 2006 and like many blogs it just died. Now my work is closely [...] Read more »
Tags: Business · Sports technology · Technology · User Experience