2stations

The experience of sport is changing.

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Entries from May 2008

Augmented Reality from the BBC - the future of flyers

May 19th, 2008 · No Comments

This is an amazing video of a BBC augmented reality project called “Band in your hand“. It is apparently real and actually worked. There`s a blog post from the BBC Radio Labs with some links to other augmented reality demos and projects.

It`s easy to see a version with a football angle, but turn it around [...] Read more »

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Tags: Sports technology · User Experience

Immersive Nike Ad - taking it to the next level

May 19th, 2008 · No Comments

So there I am watching Manchester United play Barca in the Champions League semi final. It’s half time and the ads roll. Ford have done a good job lately, changed the emphasis in their CL ads, they are more fun and focus on people rather than stars. Then the new Nike ad starts.
I think it’s [...] Read more »

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Tags: Business · User Experience

Video browsing with a timeline - makes sense

May 13th, 2008 · No Comments

NewTeeVee have a post on a great mashup idea from Dipity. Adding the element of time into navigation, not just sorting results by date but displaying them on an actual timeline that the user controls. The timeline has a cognitive model we all understand very easily.
I searched for the current Norwegian Champions SK Brann and [...] Read more »

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Tags: Media rights · Sports technology · User Experience

Better ways to learn about a team - get animated

May 10th, 2008 · No Comments

If you’re not a hard core fan it can often be intimidating to join a discussion about the team. You just don’t know enough. After I moved to Oslo I started supporting the local team Vålerenga. Steeped in proud history and with a lot of classic moments you absolutely should know about. Not me. The [...] Read more »

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Tags: Uncategorized

One stop shop - UEFA’s European Matchcentre

May 10th, 2008 · No Comments

Finding out who is playing who, when they are doing it and the eventual results, often means a trawl through various pages of a site. It’s usually text based with the layout in tables that feel like they haven’t changed much since Mosaic. It’s not exactly gripping.
UEFA’s approach moves things up a notch and presents [...] Read more »

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Tags: User Experience

Tip to the airlines - think about the traveling fan.

May 5th, 2008 · No Comments

I imagine there is an awful lot of business generated by fans traveling to see their team play. Event companies specialise in this and it´s a growing segment. The experience can be huge, there is the travel itself, usually meeting some other like minded fans, the whole matchday event and the travel home again in [...] Read more »

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Tags: Business · User Experience

The experience of sport is changing.

May 3rd, 2008 · No Comments

“The way we experience and consume sport will change more radically over the next ten years than it has done in the previous fifty”.
Someone said that recently and it´s inspired me to start this blog. I tried to start it in 2006 and like many blogs it just died. Now my work is closely [...] Read more »

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Tags: Business · Sports technology · Technology · User Experience